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Saturday, October 15, 2011

Three Meals are Better than One

This thought is all about how healthy you eat and why we have three meals a day rather than only one. Surprised? I am not a nutritionist and that’s not the kind of topics I write about! Well, the thought is about all our health, but not necessarily through our Diet Plan. Then what?

More often than not, we are advised to eat at regular intervals than one large meal. This activity helps the body constantly burn calories and keep all the organs active throughout the day. It avoids overcrowding of food in the stomach and helps you keep fit and healthy! Just the same way, do you think even our professional goals should be to about consistency in delivery rather than work on “one” big bang? Does this consistency in delivery help us keep active and “one” big bang result in Overcrowding?

Ranveer was known as the God of ideas. Every time the management would get into a problem, he would pop up a new idea and then things would look good. People still remember how the team got saved once  when team was under tremendous sales pressure and Ranveer came up with some ideas to boost institutional sales, which helped achieve targets for the quarter. At the end of the year, Ranveer was confident of getting one of the highest ratings in the company. During his appraisal discussion, he had a lot of new ideas to take credit for– improvement in institutional sales, review calendar formalization, proper allocation of media spends for festive and a lot many more. But his Boss, Amar, certainly didn’t seem to be very happy. Ranveer got upset and asked how can he not get happy with his performance. And then Amar asked a few questions:

è When was the last time company generated some institutional orders? – Did we forget about it when sales pressure got a little relieved?

è When did the last review happen as per your review calendar? – Was it simple and practical enough to be followed regularly?

è What happened to the Allocation of Media Spends for last quarter? -  Did we use the learnings of Festive to make last quarter allocation better?

And suddenly Ranveer knew what Amar was saying. All these things were great initiatives, but happened only once!

The world is full of bright and brilliant ideas, and all of us tend to have some of them. But then, why are only few people successful. That’s because success is not a result of one Big Initiative, but of delivering consistently. Take a look around and see what are the things you really admire – your favorite restaurant serving your favorite soup with just the right amount of salt in it, your favorite apparel store which always stocks “your” size of garments or even your spouse, on whom you know you can depend in the worst of times – consistency wins hands down! Trying a new restaurant or a new shop never gives you the happiness and satisfaction that the power of consistency does.  It helps us not worry about the regular things in life and focus on more innovative and new ways of working / living.

A lot of us have beautiful ideas and take amazing initiatives. The fact remains, that if we do not take the efforts to convert those ideas into processes, and achieve regularity in it, we will never be able to harness the complete benefit of the idea at all.

A lot of times, I have seen that people get into complex models and calculations to arrive at a conclusion and I can instantly tell them that this way of working is not going to work at all – simply because it is not “simple”. The more we try to complicate things around, more the chances of it not being repeated. So the basic law of achieving consistency in work, is to keep things simple. Maybe it’ll not get us to the best level of precision, but if we are able to repeat the activity at a regular frequency, it will give us much better results than the last decimal place of a number.

Another thing which is useful in helping you achieve consistency is measuring of results. If you don’t get convinced about the results of the effort, no matter how great the idea is, you will always feel like postponing the next occurrence of the activity. Measuring of results also helps in determining whether an idea is really workable or not. A lot of ideas do seem very bright on the paper, but in reality, they may not turn out to be as great. Therefore, it becomes really important for us to measure the outcome of an initiative and act upon it accordingly. An idea without action is as good as no idea.

In business, we constantly strive to achieve consistency in everything – be it sales, profits and performance. It is from each individual, that consistency will come. A lot of times, terms like “disproportionate growths” are confused as “one time” and therefore, constant efforts go missing. We need to completely believe that one time efforts may lead to short term success but to be the ultimate success story – the only thing which will work for us is consistency!

Hoping to hear your feedback on the topic!


 PS: You can also reach me out at @agrawalsanjeev on twitter.

2 comments:

  1. Maintaining momentum / consistency is possible with strong plan & progress checks.
    Sir ji,

    missed your blogs in last 2 months. Will go through.

    Thanks & Regards,
    Vamsee

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  2. Great Observations Sanjeev. Great to read your blogs very insightful

    One of the major reasons I think corporation fails here is too much focus on wall/street short term result(QoQ results and numbers) creates culture which rewards short term/ one time WoW events.

    This behavior many times prevents organization/individuals from consistently working towards execution of a great idea which might not give instant results and a WOW effect

    Corporation which reward consistent behavior and deliver consistently to its customers are ones which have sustained in the long run and even delivered consistent returns

    ReplyDelete